Set beneath the Hollywood Hills, the synchronization mission features panel discussions, B2B meetings and networking opportunities with leading U.S. industry professionals   In October, the Italian music business lands in Los Angeles and Miami with the Sync Mission, a new initiative from Hit Week – the official Festival of Italian music around the world, carried out with the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency (the agency for the promotion and the internationalization of Italian businesses abroad), together with FIMI – Italian Music Industry Federation, this year under the patronage of the Italian Ministry of Tourism. This edition celebrates the Festival’s twentieth anniversary by focusing on expanding opportunities within the recording business: Hit Week 2026 renews its commitment to the internationalization of Italian music with a program that, alongside live performances, professional panels, university sessions, and DJ sets, puts a Sync Mission for the first time entirely dedicated to sync – the revenue generated by music licensing for audiovisual products, from film to TV series, advertising and video games.   Hit Week 2026’s program: from professional meetings to La Niña’s showcases From October 5th to 7th, the mission will bring together in Los Angeles sync managers of major Italian record labels and leading US operators in audiovisual, advertising, and gaming, in important vertical networking sessions to present the Italian repertoire, fostering direct contacts and potential commercial partnerships between the markets. From October 7th to 10th, the event continues between Los...